Wake accepting Bitcoin payments

This week we featured in Cosmetics Business magazine under the headline: This indie skin care brand is betting on Bitcoin

We have partnered with Coinbase to allow customers to pay using Bitcoin and a range of other cryptocurrencies. As digital currencies enter the mainstream we want to be leading the charge & encouraging diverse forms of payment to suit the needs of our audience.

If you have no idea about Bitcoin and want to learn more, there are some fantastic resources available here. Digital currencies may be far from the norm currently, but we really think it is important to have the infrastructure in place for when they become used for every day purchases.

We are really proud to be one of the very first beauty brands to be accepting payment via these new methods.
Our statement in the article was as follows:

"Our focus has always been on generation connected. This means not only creating skin care products to address the side-effects of a typical millennial/gen-z lifestyle, but also providing the best possible service to this generation.

We want nothing to come between our customers and our products, so the more payment methods the better.

I am sure people will think that we are thinking way too far into the future, but we are happy to be pioneers in this respect. Our whole brand culture is about forward thinking, and we want this reflected in every aspect of what we do.

We believe that digital currencies are the future, so we want to make sure that our flag is planted from the start."

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