This year Wake Skincare has been recognised as the brand of choice for beauty bloggers around the world. So we thought that we would delve into the reviews and comments related to our products, and pick out the recurring themes about why they choose Wake Skincare.
Here are three of the main reason we picked out.
Products Created By Millennials For Millennials
Bloggers recognise that the people behind Wake Skincare are people just like them. We are millennials looking to make products that would benefit our friends and colleagues. This is a good starting point as we all deal with pretty much the same skin issues.
We truly understand our audience and seek to create products that make their lives easier.
Effective Products For Modern Life
Studies are now suggesting that working at computers and clocking up the hours staring at your phone is detrimental for your skin. We had this in mind when creating our hydrating Eye Gel, which should be a permanent fixture on your desk!
We also recognise other factors such as pollution and demanding social lives that have an impact on skin. Our product development process is undertaken with these issues in mind.
Great Brand Culture
Our tagline is ‘Generation Connected’, we place ourselves in the centre of our generation and recognise that issues facing millennials are something that we need to address.
Climate change needs to be mitigated and our environment must be protected. Therefore responsibly sourcing ingredients, minimising plastic waste and domestically sourcing our products are all ways in which we reduce our carbon footprint.