Meet the Founders
Anton (left) & Alex (right)How it started
Anton and Alex met at University and it soon became clear that they wanted to start a brand that represented their values, impacted on peoples’ lives and gave back to causes that were important to them.
After working in the corporate world for a few years they noticed that colleagues, friends and family were all struggling with lacklustre skin as a side-effect of their lifestyles. Staring at screens all day, late nights & early starts and hectic social lives were all taking their toll.
After extensive research it was clear that most brands were promoting loads of ineffective products. They wanted to be different and only sell products that were very unique and clear in their aims. They have committed to creating products that are specifically designed for the side-effects of the millennial & generation Z lifestyle. Each of our products are crafted to solve various skincare issues that arise from just living the life you want to live.
After 3 years they are still overwhelmed by the incredible reviews, before & after pictures and beauty blogger testimonials. Wake's partnership with Women’s Aid also means that we can contribute to a charity that is integral to a well-functioning society.
Anton and Alex met at University and it soon became clear that they wanted to start a brand that represented their values, impacted on peoples’ lives and gave back to causes that were important to them.
After working in the corporate world for a few years they noticed that colleagues, friends and family were all struggling with lacklustre skin as a side-effect of their lifestyles. Staring at screens all day, late nights & early starts and hectic social lives were all taking their toll.
After extensive research it was clear that most brands were promoting loads of ineffective products. They wanted to be different and only sell products that were very unique and clear in their aims. They have committed to creating products that are specifically designed for the side-effects of the millennial & generation Z lifestyle. Each of our products are crafted to solve various skincare issues that arise from just living the life you want to live.
After 3 years they are still overwhelmed by the incredible reviews, before & after pictures and beauty blogger testimonials. Wake's partnership with Women’s Aid also means that we can contribute to a charity that is integral to a well-functioning society.
Our featured press:
The Daily Mail Read MoreThe top-rated £19.98 Wake Eye Gel works to hydrate skin, combat dark circles, and tackle under-eye bags and fine lines.
The Sun Read MoreThe sell-out face cream has become somewhat of a cult product in the industry after a 30-year-old previously revealed she had been ID’s after wearing it.
Marie Claire UK Read MoreWake Skincare donate to Women’s Aid. Start-up brand Wake, who tackle stressed out skin, are donating proceeds to Women’s Aid.
Forbes Read MoreThis hydration-rich formula also proves the perfect base for makeup. I find myself reaching for this product both morning and night.
Hello! Read MoreIt’s not just for International Women’s Day that Wake Skincare donate to charity – they give a percentage of their profits to Women’s Aid all year round.
Startups 100 Award Read MoreWake Skincare has developed a range of products specifically designed to combat the side-effects of a typical millennial lifestyle.
