Our Packaging

According to Zero Waste Week, more than 120 billion units of packaging are produced globally every year by the cosmetics industry, bulked out by the use of complex lids, multi-layered boxes and cellophane, much of which is superfluous, non-recyclable and ends up in our landfills contributing to loss of 18 million acres of forest annually and At least 8 million tonnes of plastic enters the world’s oceans each year.

Where possible we use plastic-free materials that are 100% recyclable. Aside from our actual products, our postal boxes are made from recycled cardboard. As a millennial skincare brand we are driven in helping to tackle some of the world’s most complex sustainability challenges.

natural logo, heart shape
100% recyclable packaging logo
ocean friendly logo
fighting waste logo

How Our Packaging Should Be Recycled

See the images below for more detailed info on how to recycle each individual element of our packaging.

woman holding wake face cream

Cardboard Outers

All Wake outer cardboard boxes can go straight into your normal recycling bins.

wake face cream

Glass

All glass bottles can go straight into your recycling. Give them a quick rinse through first.

woman holding wake face cream in front of christmas tree

Pumps & Caps

Check your local council or use Terracycle.