The Rise OF


Our generation are always switched on. Glued to phones, Surrounded by screens and always connected to work, our friends and family were forever complaining about dark circles, bags and lacklustre skin. Then our friends started having children and the tiredness really kicked in.

When we opened our
eyes to the tiredness
surrounding us,
Wake was born.

the people
at wake

Everyone we spoke to wanted natural, they wanted less plastic and they wanted to buy independent.